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Simplify Google Ads:

Simplify Google Ads & Become an Expert Now

Check how easy Google Ads can be with our step-by-step course. Learn to build high-converting campaigns that drive real results and help your business thrive.

Google Ads Course

Why This Course?

Are you tired of:

Losing money on ads that don’t convert?

Feeling overwhelmed by the endless features and settings in Google Ads?

Relying on agencies or freelancers who don’t understand your business as well as you do?

Google Ads doesn’t have to be complicated. With over 10+ years of experience as a Google Partner, I’ve worked with countless small businesses to turn ad confusion into ad success. I’ve built this course to help you:

  • Run ads confidently without relying on others.

  • Create a predictable stream of leads and sales.

  • Build a skill that’s an asset to your business—not just an expense.

  • Ensure your Marketing Director has the skill set they need.

  • With a Google Ad Certificate, you can become a marketer and make more money.

Not Ready Yet?

Join our Newsletter for Exclusive Updates and Offers

Google Ads MMC Account

Why Owning Your Own Google Ads MMC Account Matters

Here’s what most people don’t realize:

  • When you control your own Google Ads My Client Center (MMC) account, you own the data that fuels your advertising success.

  • This data protects your algorithm optimization, meaning Google’s system learns YOUR audience, not someone else’s.

  • Your account becomes a business asset, ensuring that even if you switch agencies or marketing strategies, the power of your campaigns stays with you.

By owning your ads, you protect your business’s future and ensure long-term success. Let me show you how.

Google Ads Course

What You Get

When you enroll, you’ll receive:

  • Lifetime Course Access: Learn at your own pace, anytime, anywhere.

  • Exclusive Community Membership: Network with other entrepreneurs and marketers for support and idea sharing.

  • Instructor Expertise:

    Benefit from insights and strategies honed over 10+ years of running successful Google Ads campaigns for small businesses

  • Step-by-Step Tutorials: Easy-to-follow lessons, even if you’re starting from scratch.

  • Free Updates: Stay current with the latest tools and trends in Google Ads.

Google Ads Optimization Recommendations

1. Campaign & Account Structure Optimization

  • Use single keyword ad groups (SKAGs) or (STAGS) theme-based ad groups for better targeting.

Which is Better?

SKAG STRUCTURE:

 If you have the time, budget, and need high control → SKAGs.

STAG STRUCTURE:

If you want a more manageable approach with strong performance → STAGs.

  • Structure campaigns by match type (broad, phrase, exact) to control bidding and performance.

  • Separate Search & Display campaigns—avoid combining them in the same campaign.

  • Use responsive search ads (RSAs) and test multiple headlines/descriptions.

2. Keyword Optimization

  • Use long-tail keywords for better intent matching and lower CPCs.

  • Regularly check and add negative keywords to avoid irrelevant clicks.

  • Adjust keyword match types—start with phrases and exact matches to control traffic quality.

  • Review search terms report weekly and refine targeting.

3. Ad Copy Optimization

  • Write compelling headlines that include primary keywords and strong CTAs (e.g., "Get a Free Quote Today").

  • Utilize Dynamic Keyword Insertion (DKI) when appropriate to personalize ads.

  • Test different ad variations (at least 3 per ad group) to identify top performers.

  • Leverage ad extensions (sitelinks, callouts, structured snippets) for higher CTR.

4. Landing Page Optimization

  • Ensure landing pages are highly relevant to ad copy & keywords.

  • Optimize for mobile-friendliness & fast loading speeds (under 3 seconds).

  • Use clear CTAs like "Get a Free Quote," "Book Now," or "Call Today."

  • A/B test different headlines, CTA buttons, and form lengths to increase conversions.

  • Utilize trust signals (reviews, testimonials, security badges).

5. Bidding & Budget Optimization

  • Start with manual CPC for better control, then test automated bidding strategies (e.g., Maximize Conversions, Target ROAS).

  • Adjust bids based on device performance—lower bids on underperforming devices.

  • Use bid adjustments for high-converting locations, times, and audience segments.

  • Monitor Quality Score and improve CTR, ad relevance, and landing page experience.

6. Audience Targeting & Retargeting

  • Use In-Market Audiences and Custom Intent Audiences for high-intent users.

  • Enable RLSA (Remarketing Lists for Search Ads) to retarget past website visitors.

  • Exclude irrelevant audience segments (e.g., job seekers, students, competitors).

  • Use Customer Match (upload email lists) to target warm leads.Monitor Quality Score and improve CTR, ad relevance, and landing page experience.

7. Geo-Targeting & Ad Scheduling

  • Use location bid adjustments to increase bids in high-converting areas.

  • Exclude locations with low conversion rates to save ad spend.

  • Set ad schedules based on conversion trends (e.g., increase bids during peak hours).

  • Use geo-specific ad copies to make ads more relevant (e.g., "Best Lawn Mowing in Los Angeles, CA").

8. Search Terms

Identify irrelevant terms and add them to the negative keyword list.

  • Extract converting search terms and add them as target keywords to drive more conversions.

  • Exclude terms with 20+ clicks and 0 conversions to prevent budget waste.

  • Exclude terms with over $100 in spend and 0 conversions to optimize ad spend.

  • Exclude all competitor-related terms.

  • Exclude blog-related terms that start with "why," "how," "what," or "when."

9. Conversion Tracking & Analytics

  • Set up Google Ads conversion tracking (calls, form fills, purchases).

  • Link Google Ads with Google Analytics 4 to track full-funnel performance.

  • Enable Enhanced Conversions for better tracking accuracy.

  • Track phone call conversions if running call-based campaigns.

  • Monitor conversion lag (time from ad click to conversion) to optimize bidding strategies

10. Performance Monitoring & Reporting

  • Analyze CTR, CPC, conversion rate, Quality Score weekly.

  • Use A/B testing to continuously refine ad copy, landing pages, and bidding.

  • Regularly pause underperforming ads, keywords, and placements to improve ROI.

Meet Your Instructor

Why Learn From Crystal Geis?

Hi, I’m Crystal Geis—a multi-faucet entrepreneur, small business marketing expert, and certified Google Partner with over a decade of experience. I’ve spent the last 20+ years helping businesses like yours scale and the last 10+ years helping small businesses harness the power of Google Ads to drive revenue, build loyal customers, and scale smarter.

I’ve simplified the process so anyone, no matter their background, can take control of their advertising. You’ll learn not only how to create high-converting ads but how to manage your account as a valuable business asset.

The best part is you purchase this course and have direct access to not only me one-on-one but also my entire team of developers.

Google Ads Course

Who Is This Course For?

This course is perfect for:

  • Business owners who want to take control of their advertising and stop relying on others.

  • Marketers who want to deliver better results for their clients.

  • Anyone ready to simplify Google Ads and build a profitable campaign strategy.

  • Job Seekers, there is a HUGE need for employees with this skill set.

Testimonials

What Students Are Saying

"Crystal’s course made Google Ads easy"

"Crystal’s course made Google Ads easy to understand. I launched my first campaign within days!"

- Alex P.

"I finally feel confident"

"I finally feel confident managing my ads without relying on expensive agencies!"

- Morgan S.

Pricing & Enrollment

Get Started Today – Special Launch Price!

For a limited time, you can access the entire course and lifetime community membership for just:

Limited-Time Offer:

$89.99

Entire course and lifetime community membership

Don’t let another month go by wasting ad spend. Protect your business, take control of your results, and start growing with confidence.

Frequently Asked Questions

Questions? We’ve Got Answers.

Crystal Geis has spent two decades mastering digital marketing, managing Google Ads for businesses of all sizes. Now, she’s sharing her expertise in a simplified, actionable course designed for fast learning.

How long will I have access to the course?

Lifetime access!

Do I need experience?

No prior experience needed.

Is there a refund policy?

Yes! 30-day money-back guarantee.

Cancellation Policy for AD-IOS Lead Connector

Cancellation Policy:

  • Clients have the option to cancel their monthly dashboard (Lead Connector) subscription within the first 10 days of joining. However, please note that no refunds will be issued and you will be billed a cancellation fee based on the onboarding hours consumed.

  • 12-Month Commitment:
    After the initial 10 days, clients are required to commit to a 12-month subscription starting from the date of joining. This commitment ensures the stability and continuity of the service. Billing is recurring and ongoing even after the end of the initial term.

  • Upgrades or Downgrades:
    Clients are allowed to upgrade or downgrade their subscription at any time. Importantly, such changes does restart the 12-month commitment period.

  • Pause Option:
    Clients are permitted to pause their subscription for up to 90 days once per year. During this pause period:

    • The client remains responsible for third-party phone and SMS charges.

    • Access to the Lead Connector dashboard is temporarily restricted.

By agreeing to these terms, clients acknowledge and accept the outlined policies governing cancellations, commitments, upgrades, downgrades, and pauses within the AD-IOS Lead Connector subscription.

For any further clarification or assistance, please contact our customer support.

[email protected] or submit a ticket at ad-ios.com/support/

CONTACT US

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